As part of a multilevel campaign for the Carey School of Business, the first task was to refresh their website without altering the underlying structure. The solution took their recruiting goals, location, and the Hopkins brand and brought them to the foreground. For their program pages, emphasis was placed on the selling points, the call-to-action buttons, and video interviews to personalize the school. On other internal pages, the design was streamlined and modernized to fit the overall brand. The site was retrofit to work responsively, reorganizing elements within the existing CMS and workflow to display elegantly in smaller windows.