In 2012, I helped concept and design an online and print awareness campaign for the University of Baltimore. Focused on students and graduates in the act of applying skills learned while at UB, digital signage along the I-95 corridor paired punchy headlines with striking photography to capture eyeballs quickly. To give the campaign legs, we also developed a series of strategic mall installations with table clings, tents, and signage. Finally, print ads following the campaign look and language were placed in national and regionally targeted publications.
Silver Winner, Educational Advertising Awards, Magazine Advertising/Single Ad