The UB Admissions website was a clean, modern break from a legacy design. Three display states on the homepage break up display of relevant links, a map, news and events, and top-level navigation via a flexible DHTML menu while retaining the focus on photography and real-world stories. Major changes to the information architecture refocused the content from inwardly-facing hierarchy to externally-helpful content. Custom landing pages continued the look and feel of the accompanying print, web, and radio campaign.