As a brand and marketing professional, I’m not sure if this is a failure or a success: The guys behind Anything Scout, an old-school Light Line dealer in Iowa, are also behind New Legend 4X4, an upscale restomod fabricator specializing in Scouts. I wouldn’t have know this if I hadn’t recognized some of the people behind the scenes on the NL website (I met a couple of them at the IH Nationals this summer). On further reflection, I think it’s probably more success than anything else; these trucks are priced firmly in ICON territory, catering to the kind of people who don’t build anything themselves and want a turnkey refurbished truck with a modern Chevrolet powertrain and a JK-based chassis. 9/10 of the guys at Nationals are like me; we’re average people with average incomes who are scraping and saving to keep our existing trucks on the road. So I guess it makes sense to separate the brands completely. I am glad a shop with a solid IH history is in the restomod business now, because they will do the rigs justice.

They do build pretty Scouts, that’s for sure.

Date posted: January 5, 2019 | Filed under Inspiration | Leave a Comment »

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