{"id":2039,"date":"2019-01-05T07:02:42","date_gmt":"2019-01-05T15:02:42","guid":{"rendered":"http:\/\/www.billdugan.com\/scout\/?p=2039"},"modified":"2019-01-05T07:12:09","modified_gmt":"2019-01-05T15:12:09","slug":"moving-upmarket","status":"publish","type":"post","link":"https:\/\/www.billdugan.com\/scout\/2019\/01\/05\/moving-upmarket\/","title":{"rendered":"Moving Upmarket"},"content":{"rendered":"<p>As a brand and marketing professional, I&#8217;m not sure if this is a failure or a success: The guys behind <a href=\"https:\/\/anythingscout.com\/\">Anything Scout<\/a>, an old-school Light Line dealer in Iowa, are also behind <a href=\"https:\/\/www.newlegend4x4.com\/\">New Legend 4X4<\/a>, an upscale restomod fabricator specializing in Scouts. I wouldn&#8217;t have know this if I hadn&#8217;t recognized some of the people behind the scenes on the NL website (I met a couple of them at the IH Nationals this summer). On further reflection, I think it&#8217;s probably more success than anything else; these trucks are priced firmly in <a href=\"https:\/\/www.icon4x4.com\/\">ICON<\/a> territory, catering to the kind of people who don&#8217;t build anything themselves and want a turnkey refurbished truck with a modern Chevrolet powertrain and a JK-based chassis. 9\/10 of the guys at Nationals are like me; we&#8217;re average people with average incomes who are scraping and saving to keep our existing trucks on the road. So I guess it makes sense to separate the brands completely. I <em>am<\/em> glad a shop with a solid IH history is in the restomod business now, because they will do the rigs justice.<\/p>\n<p>They do build pretty Scouts, that&#8217;s for sure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a brand and marketing professional, I&#8217;m not sure if this is a failure or a success: The guys behind Anything Scout, an old-school Light Line dealer in Iowa, are also behind New Legend 4X4, an upscale restomod fabricator specializing in Scouts. I wouldn&#8217;t have know this if I hadn&#8217;t recognized some of the people [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[42],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","hentry","category-inspiration"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p58Ac2-wT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/2039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/comments?post=2039"}],"version-history":[{"count":3,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/2039\/revisions"}],"predecessor-version":[{"id":2042,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/2039\/revisions\/2042"}],"wp:attachment":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/media?parent=2039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/categories?post=2039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/tags?post=2039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}