{"id":4766,"date":"2024-09-26T15:13:14","date_gmt":"2024-09-26T23:13:14","guid":{"rendered":"https:\/\/www.billdugan.com\/scout\/?p=4766"},"modified":"2024-09-26T15:14:42","modified_gmt":"2024-09-26T23:14:42","slug":"rebrand","status":"publish","type":"post","link":"https:\/\/www.billdugan.com\/scout\/2024\/09\/26\/rebrand\/","title":{"rendered":"Rebrand"},"content":{"rendered":"<p><a href=\"https:\/\/news.international.com\/WeAreInternational\">Interesting.<\/a> I guess all good things come around again.<\/p>\n<blockquote><p>&#8220;After more than 120 years, we are choosing to return to our roots as International,&#8221; said Tobias Glitterstam, chief strategy and transformation officer.<\/p><\/blockquote>\n<p>[Incorrect curly quotes are taken directly from the website.]<\/p>\n<p>As the employee of an NGO for over 10 years, I am so sick of the word <em>transformation<\/em> and all of its variants.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4767 size-full\" src=\"https:\/\/i0.wp.com\/www.billdugan.com\/scout\/wp-content\/uploads\/2024\/09\/intl2024-e1727392131352.png?resize=674%2C105\" alt=\"\" width=\"674\" height=\"105\" srcset=\"https:\/\/i0.wp.com\/www.billdugan.com\/scout\/wp-content\/uploads\/2024\/09\/intl2024-e1727392131352.png?w=674&amp;ssl=1 674w, https:\/\/i0.wp.com\/www.billdugan.com\/scout\/wp-content\/uploads\/2024\/09\/intl2024-e1727392131352.png?resize=500%2C78&amp;ssl=1 500w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/p>\n<p>I can see the bones of the old International logo here in this new one, but somebody decided they needed to get clever with the A and the N, moving from a traditional grotesk typeface to something with a more &#8220;modern&#8221; look. I&#8217;m not completely opposed to it, but I think it&#8217;s going to be dated in 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting. I guess all good things come around again. &#8220;After more than 120 years, we are choosing to return to our roots as International,&#8221; said Tobias Glitterstam, chief strategy and transformation officer. [Incorrect curly quotes are taken directly from the website.] As the employee of an NGO for over 10 years, I am so sick [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19],"tags":[],"class_list":["post-4766","post","type-post","status-publish","format-standard","hentry","category-design"],"jetpack_shortlink":"https:\/\/wp.me\/s58Ac2-rebrand","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/4766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/comments?post=4766"}],"version-history":[{"count":2,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/4766\/revisions"}],"predecessor-version":[{"id":4769,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/posts\/4766\/revisions\/4769"}],"wp:attachment":[{"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/media?parent=4766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/categories?post=4766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.billdugan.com\/scout\/wp-json\/wp\/v2\/tags?post=4766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}